The definitive, pragmatic guide for understanding and managing businesses in the toughest of circumstances, because it has never been more important to ensure that you understand the fundamentals of business and can adapt your business strategy to succeed in these uncertain times.
One-Day MBA, a brand new book from ICSA and Winmark Europe, provides you with everything you need to gain the necessary skills for creating winning strategies and suggests practical steps to allow you to immediately apply them to your business. It contains all the essential topics covered in a first-class MBA, including Strategy, Marketing, Finance, Product Innovation, Management, Leadership, Diagnosing Organisations, Project Management and Change Management. It combines theoretical approaches with real-world experience from seasoned professionals. Find it here on Amazon and Kindle
It takes the reader on a structured journey that relates the different disciplines to one another and provides a clear context to each topic:
- Aids the understanding of inter-relationships between different aspects of management and provides an appreciation of the key approaches that can be used to develop, monitor, and improve your business.
- Filled with practical steps and real-world case study examples which you can apply immediately to your business.
- Includes hints, tips, and checklists for further guidance.
This book is essential reading for business managers, business owners, company directors and business graduates and anyone considering taking an MBA course. The book combines:
- theoretical approaches from leading academics
- real-world experience from seasoned management professionals
- learning gathered from over 1,000 VP/President/Partner level members across Winmark’s professional networks and advisory panels
- learning and feedback from hundreds of delegates on One, Two and Five Day MBA, project management, change management, leadership and finance training courses.
